Bleach London Fade To Grey Kit - For Blonde & Post Bleached Hair

Bleach London: Transforming Hair, Empowering Self-Expression

At Bleach London, we have embraced a non-traditional approach to hair colour, viewing it as a canvas for self-expression and identity. This innovative perspective has propelled us to the forefront of the creative and cultural landscape, cementing our status as trend leaders.

Our diverse community of stylists and customers continually inspire us with their boundless creativity. Our products are not designed with any specific gender, race, or age group in mind. Instead, they are crafted to be easily experimented with, allowing our customers to unleash their artistic flair and surprise us with their unique color applications.

One of our standout offerings is the Bleach London Reincarnation Mask, a powerful tool that banishes brassy, yellow tones from bleached blonde hair while depositing a rich, charcoal grey base. This product proves that it's never too early to embrace the allure of grey hair.

The Reincarnation Mask is suitable for bleached, very light blonde hair. A single kit can accommodate very short, cropped hair and roots up to 2.5cm in length. For longer roots or longer hair, you'll need two kits, and for thick, long hair, we recommend adding a third kit to ensure complete coverage.

Sustainability and ethical practices are at the core of our brand. Our entire hair care range is vegan, cruelty-free, and PETA-approved as part of their Beauty Without Bunnies program. We are committed to improving the sustainability of our business and placing the environment at the heart of everything we do.

The Bleach London story began when hairstylist Alex Brownsell started experimenting with homemade hair colors, bleaching and dyeing her friends' hair in her kitchen sink. As her passion and customer base grew, she realized the need to turn this idea into a reality. The result was the world's first salon dedicated solely to hair coloring, rather than cutting.

Over the past decade, Bleach London has expanded to three locations and launched a groundbreaking line of hair care and color products that are now shipped all over the world. Our ever-evolving selection of offerings continues to push the boundaries of what's possible in the world of hair transformation.

At Bleach London, we believe that hair color is a powerful tool for self-expression, and we are dedicated to empowering our community to embrace their individuality. Whether you're seeking a bold, statement-making hue or a sophisticated, understated look, our products and expertise are here to help you unlock your hair's true potential.

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