Bleach London The Big Pink Super Cool Color - Semi-Permanent Hair Color, Bright True Pink

The Big Pink Super Cool Colour is designed to transform bleached and toned hair into a vibrant, true pink shade that can last for up to 30 washes. "I pink, therefore I am" is the brand's mantra, reflecting the bold and unapologetic nature of this semi-permanent color.

Bleach London's Super Cool Colours are suitable for all hair types, with the Big Pink working best on hair that has been bleached and toned using the brand's Pearlescent Toner. However, it can also be used on warmer hair bases due to its strong color pigments. To ensure the desired result, it is recommended to conduct a strand test before applying the dye.

The purpose of the Big Pink Super Cool Colour is to create a bright, true pink shade on bleached blonde hair. As the brand's slogan states, "I pink, therefore I am," the product embodies the company's bold and unapologetic approach to hair color.

In terms of suitability, the Big Pink Super Cool Colour is recommended for bleached and toned hair, as well as bleached, very light blonde hair. The amount of product required will depend on the length and thickness of the hair. One bottle is suitable for short hair or coloring freshly bleached and toned roots, while two bottles are needed for shoulder-length hair, and three to four bottles for hair that falls below the shoulders. For very thick hair, an additional bottle is recommended.

Bleach London is committed to sustainability and ethical practices. The entire hair care range, including the Big Pink Super Cool Colour, is vegan, cruelty-free, and PETA-approved as part of their Beauty Without Bunnies program. The company's promise is to continuously improve the sustainability of their business and put the environment at the core of their operations.

To use the Big Pink Super Cool Colour, the recommended application is to apply the product and leave it on for the desired duration, typically 1-3 washes. Maintaining the color can be achieved by using toning shampoo and conditioner, and refreshing the shade as it fades. It's important to note that the final shade can be influenced by various factors, such as the current hair color, condition, porosity, length, thickness, and any previous treatments.

The Bleach London story began when hairstylist Alex Brownsell started experimenting with homemade hair colors in her kitchen sink, bleaching and dyeing her friends' hair. Her dedication and the success of her first customer eventually led to the creation of the world's first salon focused solely on hair coloring. Since then, Bleach London has grown to include three locations and has expanded its product range to offer a wide selection of hair care and color solutions, which are now shipped worldwide.

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