Bleach London Total Bleach Kit - Salon Standard Bleach, Vegan, Cruelty Free, For All Hair Types

Bleach London, a community of ever-present inspiration for anyone who wants to transform their hair, has become a trendsetter through its non-traditional approach and perception of hair colour as an outlet for self-expression and identity. Entrenched in the creative and cultural landscape, the brand's products are not designed with any specific gender, race or age group in mind, but rather developed to be easy to experiment with, constantly surprising their stylists and customers with the creative ways they use the brand's colours and kits.

The brand's flagship product, the Bleach London Lightening Kit, is designed to lighten hair by removing natural colour pigments to achieve a platinum blonde, the lightest and brightest bleach blonde. Suitable for unbleached hair, ranging from dark blonde to dark brown, and for root regrowth, the kit is tailored to cater to different hair lengths and thicknesses. A single kit can be used for very short, cropped hair and roots up to 2.5cm long, while longer roots or longer hair will require two kits or more, depending on the individual's needs.

In line with Bleach London's commitment to sustainability and environmental responsibility, the brand's entire hair range is vegan, cruelty-free and PETA approved as part of their Beauty Without Bunnies programme. The brand's promise is to continually improve the sustainability of their business and put the environment at the heart of everything they do.

Each Bleach London Lightening Kit comes equipped with essential tools for the hair transformation process, including plastic gloves, bleaching powder, developing lotion (30vol/9%), and the Reincarnation Mask. The kit's suitability is determined by hair length, with one kit suitable for very short, cropped hair and roots up to 2.5cm long, two kits for longer roots or shoulder-length hair, and three to four kits for hair below the shoulders. The brand advises against bleaching hair longer than chest length at home, and recommends adding an extra kit for very thick hair or for first-time bleaching.

Bleach London's story begins with hairstylist Alex Brownsell, who started the brand in her kitchen sink, bleaching and dyeing friends' hair with homemade colours until her number one customer convinced her to turn the idea into a real-life business venture. The result was the world's first salon focused on colouring rather than cutting. Over the past ten years, Bleach London has expanded to three locations and launched a groundbreaking product range, shipping their ever-evolving selection of hair care and colour all over the world.

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